Thursday, 7 January 2010

Consider the way in which Postmodern films challenge conventional relations between audience and text

Post-modernism is the artistic and creative movement of the present day. It started to evolve in the second half of the 20th century and continues to do so today. Post modernism literally means after modernism, I am examining different films and the way they involve their audience through being of the post modern genre
Bubba Ho-tep is a good example of a postmodern film and the way the uses its audience to interact with the film. It uses a basic mix of lots of genres, so immediately the audience is questioning what kind of genres and if its got any relation to the film, such as it uses spaghetti westerns, mummy films, a sort of auto biography type feel to famous ‘dead’ celebrities and a comedy and even though it only has fragments of each of these genres it manages to fulfil every target convention due to the help of semiotics or aural elements
This film and other post-modern films differs greatly from other genres; this is greatly due to the audience participation. Many media products are consumed purely for entertainment purposes, whereas this one uses the audience to decipher what they like from the movie. When the viewers sit back and accept the independent message without thinking for themselves this is called ‘The Hypodermic needle model;’ this is in contrast to ‘Obstinate audience theory’ this theory assumes that there is a transactional communication between the audience and the media. The audience actively select what messages to pay attention to, an example of this is in ‘Time Code’ where there are four narratives play at once and although in the main film one sound track plays louder so your more inclined to watch that particular screen, you are able of some distribution products to select certain videos your want to watch or play louder.
Postmodern films keeps the audience more interactive with the story plot because of the mixing of genres keep the audience thinking about their significance, non-linear sequenced films with only small hints as to where in the film you are have to keep the audience alert and thinking to make sure they understand it. Other films make the audience thinking of the world around them are they passively submitting to the media world and should they be fighting back and parodies seem to just provide entertainment but really the viewer is aware and is trying to achieve audience satisfaction from guessing the film there satirising and what is going to happen next.

Tuesday, 29 December 2009

Location shots











I am going to use a range of different locations. My music video is very different his year to the one i made a few years ago because this one does not particularly have a narrative story plot. I plan to use a location at the band home and then several shot around Norwich, such as one shot where you can see all over castle medow and speed it up as the buses come back and fourth. I plan to use friends in this film because although the song contains quite sad lyrics it has an upbeat tune and i want to play on that. The music video will contain black and white, sepia and colour tones. I want the feel of a vintage video but not as though it was made long ago but modern vintage. I will most probably use simple shot because i want a simple yet effective video.

(add location shots, actors, props)

Monday, 28 December 2009

Schedual


I have also made a filming schedual, i want to keep the filming within the time limit as much as possible because the people i am filming with have limited time, also it give me more of an opportunity to work on other parts of the course.

Monday, 21 December 2009

Facebook email


I sent a standard email out to everyone asking for them to attend my filming day. Due to new technology and the increasing popularity of networking sites i am able to do this.

Tuesday, 15 December 2009

Getting it done

We chosen a date to film. It's the 23rd of December for my actors and then the 29/12/2009 for the band. We don't want to do them both on the same day because we want natural lighting for both pieces and it'll get dark before we have time. I think these dates are good because people have time off being the holidays however more people may have work or already be busy, fingers crossed it all goes ok!!!!

Thursday, 10 December 2009

up in lights

I done my first peice of filming today, i filmed my light machine moving to the time of the beat. i used the dark room for this because it is dark so i can get the best effect and also it is quite soundproof so other noice would not interupt the movement of the light.
The overall product looked very good because of the enviromental factors such as light and noise i was able to control.